Loyal Octopus: the existing-customer fixed deals explained
Octopus’s retention tariffs — fixed deals (12M, 14M, 16M variants) offered only to existing customers, and frequently cheaper than the open-to-everyone fix.
See live Octopus rates for your postcode →At a glance
| What it is | Fixed tariffs offered only to existing Octopus customers |
| Variants seen | Loyal Octopus 12M, 14M and 16M Fixed, in dated versions |
| Vs open fix | Frequently the cheapest fix Octopus offers — the retention discount |
| Where to find it | In your Octopus account/app under available tariffs |
| Exit fees | Vary by version — check the tariff label |
| Not a customer? | Compare the open 12M Fixed — or the whole market — first |
What Loyal Octopus actually is
Loyal Octopus is the family name for fixed deals Octopus shows only to its existing customers — typically a 12-month fix, with 14-month and 16-month variants appearing at various points. Like the open 12M Fixed, each is issued in dated versions as pricing moves. The commercial logic is simple: it’s cheaper for Octopus to keep you than to win a new customer, and the Loyal pricing frequently reflects that by undercutting the open fix.
How to check it — and check it honestly
If you’re with Octopus, the Loyal offer sits in your online account or app under available tariffs. Two honest checks before you take it: first, compare it against the current open 12M Fixed (occasionally the open version wins); second, compare it against the rest of the market — loyalty pricing is good, but it isn’t automatically the cheapest deal available to you. A two-minute whole-market quote settles both.
If you’re not with Octopus yet
You can’t get Loyal pricing directly — but the practical route many switchers take is: join on the best open deal (see 12M Fixed explained, or how to switch), then take the Loyal offer at renewal. Just don’t pay a premium today for a discount tomorrow — compare today’s deal on its own merits.
Check it against the whole market in two minutes
Rates differ by region and meter type, and the cheapest deal changes week to week. Run a quick quote with your real usage to see this tariff alongside everything else you can switch to today.
Compare live prices now →More guides in this series
Your questions answered
What is Loyal Octopus?
The family of fixed tariffs Octopus offers only to existing customers — commonly a 12M fix with 14M and 16M variants — issued in dated versions and frequently cheaper than the open-to-all 12M Fixed.
How do I get Loyal Octopus?
Be an existing Octopus customer and check the available-tariffs section of your account or app. New customers can’t take Loyal pricing directly.
Is Loyal Octopus cheaper than 12M Fixed?
Frequently, yes — it’s the retention deal — but not always, and neither is automatically the cheapest on the whole market. Compare both against a live whole-market quote.
Does Loyal Octopus have exit fees?
Terms vary by version; check the tariff information label for the specific Loyal version you’re offered.
Can I leave Loyal Octopus early?
Yes, subject to any exit fee on your version. If you’re within the last 49 days of the fix, you can switch away without exit fees under Ofgem rules.
Product details checked 23 July 2026 from supplier announcements and our live tariff database; rates vary by region — always confirm on a live quote. We may earn a commission when you switch through us — see how we get paid.
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